Another online shop that has an extensive database of products. The focus here is on ease-of-use in conjunction with the printed catalog.
This site has a high user base with trade professionals so priority was given to searchable product codes, intuitive navigation and a fast ordering process. Easy navigation has been enhanced through threaded categories and a smart search with google-like spell-check and alternate search term suggestions.
Van Dyke’s is a subsidiary of Cabela’s
[ database | client admin cms | SEO ]
Visit The Site: Van Dyke’s Taxidermy
Other Work For This Client: Van Dyke’s Restorers
Filed under: B2B B2C Ecommerce Portfolio
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A subsidiary of Cabela’s. This site has thousands of products in over 100 categories — all maintained through an easy to use web-based administration.
Easy navigation has been enhanced through threaded categories and a smart search with google-like spell-check and alternate search term suggestions.
[ database | client admin cms | SEO ]
Visit The Site: Van Dyke’s Restorers
Further Reading: Case Study
Other Work For This Client: Van Dyke’s Taxidermy
Filed under: B2B B2C Ecommerce Portfolio
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Business-to-Business e-Marketing — Madison, WI
Beauty Online 2001 — San Francisco, CA
One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:
- Email marketing
- Viral marketing
- Link building
- Search engine optimization
- Pay-for-performance advertising (i.e. an affiliate program)
- Content distribution
Filed under: Ecommerce Email Marketing Seminars SEO
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E-mail is one of the most important and effective tools in an Internet marketing campaign, but it will only work if it’s done right. And doing it right isn’t easy–e-mail marketing can yield spectacular successes, but companies must be extremely careful about how they do it.
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Filed under: Articles Email Marketing
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eFoodservice — Chicago, IL
Let’s face it, there is no need for eBusiness unless you have created a web site strategy. And creating it right is the key. This session will give you a step-by-step guide in order to make your strategy a success! After attending this presentation, you will know how to:
- Create a site that is easy to navigate and compelling to the customer
- Market through direct email response
- Acquire the proper lists of names
- Put together a permission based email marketing plan
- Survey users to see what’s right and what’s wrong with your site
- Increase response rates
- Decide what kind of manpower you need to create a full time website
- 24 hour, 7 days a week work force vs. outsourcing
Filed under: Email Marketing Seminars Web Development Web Marketing
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